Article from Gatsby: A Faster-Rolling Website for Raleigh Bikes

Raleigh Bikes had a need for speed in its online presence. UK-based Raleigh — part of the Accell group, a leading electric bicycle manufacturer in Europe — had long relied on a sprawling website offering hundreds of different bike models. The selection was spread across multiple categories (classic bikes, electric bikes, mountain bikes, etc.) and purchase pages, with a set of filters to help consumers find the right ride for their needs and age range.

The old site: a headache to manage

Rebuilding the modern way

Merrily we roll along

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