Accell Group

Future-proof e-commerce multi-brand platform

Accell Group is the parent company of many well-known bicycle brands, such as Raleigh, Batavus, Sparta and Lapierre. Accell asked us to develop a future-proof e-commerce platform. A platform based on a microservices architecture that can be used for all their brands. A scalable platform that is, and remains, extremely fast. And last but not least, cost-efficient. Now and in the future.

Go to Raleigh fietsen
de mobiele versie van de Raleigh webshop


E-commerce platform


Microservice architecture, design tokens, integration with Mulesoft and Salesforce


Microservice architecture, Gatsby, React

A flexible blueprint for all brands by starting with one: Raleigh

With a microservice architecture and the use of Gatsby, Storyblok and Algolia, amongst others, Oberon and Raleigh have created a blueprint for all other brands of the Accell Group.

The architecture enables Accell to allow other channels to use existing and new data, and services in addition to their website. This offers unprecedented flexibility thanks to a complete decoupling of systems and an integration with Mulesoft and Salesforce.

In the future, apps, shopping displays or other channels can be connected directly. In addition, we keep the design and branding in line by using design tokens.

Efficient 'in style' development with design tokens

Design tokens allow the designer to make changes to the design via JSON files. A digital version of your style guide with typography and the use of colour and space in one place. With all the necessities in one place, you can roll out changes fast and efficiently without losing your design style. Flexible and recognisable!

de thuis pagina van de Raleigh website op desktop
een lijst van producten op de webshop van Raleigh, op mobiel
een lijst van producten op de webshop van Raleigh, op desktop
een screenshot van de thuis pagina van de Mijn Examenbundel website

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